Main Content
Sales Training & Coaching for Founders & B2B Sales Pros
Sales Players is an online sales training platform b2b sales professionals of all levels with a passion for sales and personal development.
Join sales professionals from around the world enjoying free access to sales training courses today.
YOUR B2B SALES COACH
Hi – I’m David White, a B2B sales coach who helps founders, freelancers, and sales professionals sell more, close bigger deals, and build confidence — without pushy tactics.

Whether you’re a founder, freelancer or sales person, you need to know how to sell.
You can be the most talented consultant in town, build the best product in your market or have an amazing idea for your startup.
But if you don’t know how to sell, you’ll either lose customers to lower-quality competitors or your great idea will never see the light of day.
I went from flogging used golf balls as a kid to being a top international salesman, sales coach, and author.
Today, I teach people what actually works — No fluff. No cliches. No corporate bullsh*t.
Just raw, practical sales techniques from 25 years on the front lines of sales and business.
THE BEST SALES COACH
“David is the best sales coach I have come across and helped me develop in these areas like I would’ve never imagined possible.”
Michael Rosetti – Co-Founder & CEO at The Social Adz
GET SALES COACHING
For those who want more than just another sales training course — this is personal, one-on-one sales coaching with a real salesman.
Don’t expect role plays and motivational bullsh*t
Expect to breakthrough the personal barriers holding you back from being great at sales.
I offer coaching for sales pros, startup founders and freelancers via a 12-month sales coaching program, designed to take you from zero to sales pro.
Learn more about working with me as your B2B sales coach below or request a free sales coaching consultation call to find out more.
Read more about Sales Players Premium today.
HELPING SALESPEOPLE BECOME SALES CHAMPIONS
“I created the Sales Players because too many companies lack the resources to support and develop their salespeople full-time.
By bringing together sales professionals from different companies, cultures and experience levels, together we can create a powerful network where we can learn, debate and support each other on our journey to success.
Teaching salespeople has been my passion for almost two decades, and I’m investing every piece of training content, knowledge and experience I have into making this the best sales network in the world.”
David White – Founder & Chief Sales Coach