Master Objection Handling with My Proven 6-Step Framework to Close More Deals
Knowing how to handle sales objections is one of the most important skills in sales — but also one of the hardest to master.
When you’re trying to close a sale, objections can feel like brick walls standing between you and success.
But with the right framework, you can transform objections into closed deals.
In this course, you’ll learn the exact 6-step framework I’ve used to overcome every sales objection — from budget issues to buyer excuses — and close more deals.
Real Feedback About My Sales Training
“I have never met such an effective sales trainer in my 20-year sales career. I have been through countless sales training courses, from Franklin Covey to Sandler, and what David can teach you in half an hour adds more value than most of these expensive and globally recognised sales courses can teach you in years.”
Mel Simons – Senior Account Executive at Trustpilot
“David is the BEST Sales Trainer/Coach I have ever come across. This is your guy if you want to take your sales team to the next level.”
Graham Hillgren – Sales Executive at Trustpilot
“David is by far one of the strongest sales trainers I have ever come across…perhaps THE strongest!
Aki Danmark Palikaras – Director of HR at Maersk
“David helped me achieve what nobody else could — including me. My sales went up considerably, and they’re still climbing.”
Frans Doldersum – Senior Account Manager at Siteimprove
Your Sales Trainer
Hi – I’m David White, and I teach people how to sell their products and services – and make more money.
I’ve trained 5,000+ people across 120 countries – and I’ll teach you practical, proven sales techniques that get real results.
Frequently Asked Questions
Why is this objection handling training course free?
“What’s the catch?”, I hear the little voice in your head asking.
Listen, I’ve delivered sales training to 5,000+ people across 120 countries — but sales coaching is where I make the real impact.
Offering free sales training courses helps me attract a lot of coaching clients without wasting money on ads to promote my business.
You get real training. I get real leads. Happy days.
Who is this course for?
This objection handling training is for founders, freelancers, and salespeople at any experience level who want to get better at handling objections.
If you struggle with sales objections — or freeze when buyers say “It’s too expensive” or “We’re happy with our current supplier” — this course is for you.
What you will learn
This sales lead qualification course is arguably the most important in my entire series — and will have a massive impact on your sales success.
Here’s what you’ll learn:
✔ A proven 6-step framework to handle any objection
✔ How to spot smokescreens, real objections, and brick walls
✔ The right way to listen, isolate, and respond with control
✔ Smart questions that uncover the real objection fast
✔ How to handle “It’s too expensive” without discounting
✔ The best way to deal with serial objectors and time-wasters
✔ How to stay calm, confident, and close more deals under pressure
Sales Training that Works
“David is the best sales coach I have come across and has helped me develop in these areas like I would’ve never imagined possible. He’s a natural-born sales coach.”
Michael Rosetti – Co-Founder at The Social Adz
“David is an exceptionally talented sales coach who can operate at all levels. He operates with charisma and enthusiasm, helping individuals rapidly and memorably learn key sales skills.”
James McDowell – Enterprise Account at GAN Integrity
“I have never met such an effective sales trainer in my 20-year sales career. I have been through countless sales training courses, from Franklin Covey to Sandler, and what David can teach you in half an hour adds more value than most of these expensive and globally recognised sales courses can teach you in years.”
Mel Simons – Senior Account Executive at Trustpilot
“David was my sales mentor and coach, and helped me with everything.
I can truly recommend David to every organisation that wants to grow through motivated and skilled employees.”
Kenneth Brandt Ibsen – Inside Sales Manager at Falcon.io (Brandwatch)
If you’re tired of losing deals when buyers push back — sign up for free and get instant lifetime access to the full video course today.
“David is extremely good at motivating, coaching and training sales teams and drove our strategies into sales like very few I have worked with. I would highly recommend him for any sales education and coaching roles.”
Berkant Kamilov – Head of Sales (Nordics) at Falcon.io (Brandwatch)
“David gets the best out of the people he works with as a sales coach and trainer. Our sales floor has gone from good to great. I would highly recommend him to get the very best out of your sales people.”
Danny Lajer – Managing Director at Eficode
“I would define David as a sales encyclopedia with the ability to inspire each and everyone around him to be a better version of themselves and exceed sales quotas. With the ability to develop, coach and motivate sales talent in such a hands-on approach, rapid development and growth were not uncommon across the department.”
Aruven Ramen – Sales Development Representative at Ocean.io
Register for Free Sales Training Today
What People Are Saying About My Sales Training
“David is the BEST Sales Trainer/Coach I have ever come across. He can identify precise areas of improvement and emboldens sales reps to reach beyond their comfort zones. I cannot recommend David highly enough. This is your guy if you want to take your sales team to the next level.”
Graham Hillgren – Sales Executive at Trustpilot
I have never met such an effective sales coach in my 20-year sales career. I have been through countless training courses, from Franklin Covey to Sandler, and what David can teach you in half an hour adds more value than what most of these incredibly expensive and globally recognized courses can teach you in years.
Mel Simons – Senior Account Executive at Trustpilot
David White is a highly well-performed professional that always ceases to amaze me. We have worked together for three years. Without his help and professional assistance, I would not have been the top salesperson I am today.
Taking me in as a person with very little sales experience, within the three years that we have been working together, he taught me to think out of the box and helped me understand the true value of how to succeed in sales. He helped me focus on my goal; he encouraged and gave me full attention to the areas I needed work on. I would highly recommend David White to anyone and any company.
Firdes Fiona Rakipi – Account Executive at Trustpilot
Every single time I needed inspiration and guidelines for improving and achieving my sales goals, David White was there to provide not only great feedback but facts and proven theories that he has been collecting and implementing in his career.
I´m not afraid to visualize David as one of the future sales training gurus that will impact and inspire professionals in all fields by following his thoughts and very well-balanced human perspectives about what a super salesperson should be.
Juan DeDios Garza – Founder at DeDios.dk
“I would define David as a sales encyclopedia with the ability to inspire each and everyone around him to be a better version of themselves and exceed sales quotas. With the ability to develop, coach and motivate sales talent in such a hands-on approach, rapid development and growth were not uncommon across the department.
Similar to his knowledge, his leadership qualities are second to none. Humbleness, visionary, people-centric, and strong motivator are among the characteristics that he demonstrated and always “walking the talk”. Hence, resulting in him being greatly admired and respected by all of his team.
With such a level of dedication and commitment to creating an environment prone to success, I would recommend to anyone working in sales; David is one of those guys you want to have in your corner/network.”
Aruven Ramen – Sales Development Representative at Ocean.io