Practical B2B Sales Training Courses – Learn Everything from Cold Calling to Closing Deals
Hi – I’m David White, and I provide practical sales training courses and sales coaching to founders, freelancers and B2B salespeople.
Whether you’re new to sales or a seasoned professional, I’ve got a comprehensive range of online sales training courses for learners of all levels.
The best part: You’ll get full access to every course, strategy and sales technique I’ve used to help thousands of people win bigger deals – completely free.
No catch. No credit card. No bullsh*t.
“David can teach you more in half an hour than Franklin Covey, Sandler and most other sales training courses can teach you in years.”
Mel Simons – Senior Account Executive at Trustpilot
Ready to sharpen your sales skills and start closing more deals?
The Sales Training Courses
Learn how to sell with confidence – without sounding pushy or fake.
These online sales training courses are built for founders, freelancers, and sales pros who want to sell with confidence – without selling their souls.
You’ll learn how to build pipeline, control sales conversations, and close high-value deals – in a way that actually feels good to you and your buyers.
👇 Read more about each sales course below.
How to Master Lead Qualification
Learn how to qualify leads, ask smarter questions, and focus on buyers who matter.
If you’re wasting time on buyers who never convert, this course shows you how to spot real prospects fast – and build a pipeline that closes.
This is the most comprehensive course I teach – packed with advanced questioning strategies that separate top closers from everyone else.
How to Master Objections in Sales
Learn how to turn sales objections into closed deals.
Most sales are lost because sellers don’t know how to handle objections.
This course gives you the exact framework I’ve used to handle every objection in the book – from “It’s too expensive” to “We’re happy with what we’ve got.”
Because if you can’t handle objections, you won’t close deals.
Beginners Guide to B2B Sales
A clear, practical introduction to modern B2B sales – for anyone new to selling.
If you’ve just landed in a sales role, started your own business, or never had proper sales training – this is where you start.
This course gives you a clear, practical overview of what B2B sales really involves – from understanding the roles to the traits that make someone successful.
How to Get Past the Gatekeeper
Master the skills needed to get past gatekeepers and reach more decision‑makers.
If you’re making outbound calls—and often hit a gatekeeper—this course gives you reliable strategies I used in 100,000+ real sales calls.
This sales training course is built to equip you with proven techniques to confidently reach the right people and drive more qualified leads into your sales pipeline.
If you prefer instructor-led learning, check out my sales coaching services.
People Love My Sales Training Courses
“David is the BEST Sales Trainer/Coach I have ever come across. He can identify precise areas of improvement and emboldens sales reps to reach beyond their comfort zones. I cannot recommend David highly enough. This is your guy if you want to take your sales team to the next level.”
Graham Hillgren – Sales Executive at Trustpilot
I have never met such an effective sales trainer in my 20-year sales career. I have been through countless training courses, from Franklin Covey to Sandler, and what David can teach you in half an hour adds more value than what most of these incredibly expensive and globally recognized courses can teach you in years.
Mel Simons – Senior Account Executive at Trustpilot
David White is a highly well-performed professional that always ceases to amaze me. We have worked together for three years. Without his help and professional assistance, I would not have been the top salesperson I am today.
Taking me in as a person with very little sales experience, within the three years that we have been working together, he taught me to think out of the box and helped me understand the true value of how to succeed in sales. He helped me focus on my goal; he encouraged and gave me full attention to the areas I needed work on. I would highly recommend David White to anyone and any company.
Firdes Fiona Rakipi – Account Executive at Trustpilot
Every single time I needed inspiration and guidelines for improving and achieving my sales goals, David White was there to provide not only great feedback but facts and proven theories that he has been collecting and implementing in his career.
I´m not afraid to visualize David as one of the future sales training gurus that will impact and inspire professionals in all fields by following his thoughts and very well-balanced human perspectives about what a super salesperson should be.
Juan DeDios Garza – Founder at DeDios.dk
“I would define David as a sales encyclopedia with the ability to inspire each and everyone around him to be a better version of themselves and exceed sales quotas. With the ability to develop, coach and motivate sales talent in such a hands-on approach, rapid development and growth were not uncommon across the department.
Similar to his knowledge, his leadership qualities are second to none. Humbleness, visionary, people-centric, and strong motivator are among the characteristics that he demonstrated and always “walking the talk”. Hence, resulting in him being greatly admired and respected by all of his team.
With such a level of dedication and commitment to creating an environment prone to success, I would recommend to anyone working in sales; David is one of those guys you want to have in your corner/network.”
Aruven Ramen – Sales Development Representative at Ocean.io
Why Sales Training?
Do your sales reps book low-quality meetings that don’t show up or fill your sales pipelines with poorly qualified opportunities?
Do you have to rely on your sales managers or top performers to close most of the deals to cover for underperformers every month?
Are you getting paid less commission than your top sales reps, despite longer working hours and higher stress levels?
Or maybe you have a strategic objective to increase revenue by increasing win rates and order values but have a team of heavy discounters.
These are just a few common challenges many sales leaders face today that indicate an urgent need for sales training.
But sadly, most of the sales leaders I know spend their days reporting, recruiting, firefighting and sitting in internal meetings.
This results in sales teams not getting access to the sales training and support that can help them reach their full potential.
My Sales Training Solutions
I provide tailor-made sales training solutions for business-to-business (B2B) sales teams anywhere in the world.
Most of my clients have been fast-growing software companies such as Trustpilot, Ocean.io, Mitek, Falcon Social (Brandwatch) and Clerk.io.
My online sales training workshops can also be delivered to individuals, such as entrepreneurs, small business owners and consultants.
My sales training solutions include a broad range of sales training workshops combined with sales coaching to ensure the training sticks.
“David is by far one of the strongest sales trainers I have ever come across…perhaps THE strongest!
Aki Danmark Palikaras – Director of HR at Maersk
My most popular sales training workshops cover; cold calling, how to get past the gatekeeper, effective questioning techniques, buyer motives, objection handling, presentation mastery and negotiating.
Unlike other sales trainers, I don’t deliver the same generic out-of-the-box sales training for every client because every sales team is unique.
My sales training solutions are tailor-made based on the experience level of your team and the specific challenges and objectives of the training.
My Sales Training Framework & Methodology
Having worked with salespeople for more than 25 years, I have learnt that an inflexible, rigid approach to training often results in resistance.
My sales training methodology is designed to avoid resistance by providing the learner with a structured but flexible framework they can adjust to their style.
I am a strong believer in training people to be ethical and genuine sales professionals who respect their customers but are not a pushover.
“David is the best sales coach I have come across, and helped me develop in these areas like I would’ve never imagined possible. He’s structured, hardworking, passionate and a natural-born sales leader and coach.”
Michael Rosetti – Head of Sales Development at Ocean.io
The most important part of my methodology is that my sales training must always be part of a long-term training plan to ensure knowledge retention.
One-off training events are a waste of time and money because your team will apply and retain very little knowledge without follow-up.
Another important element of my framework is the benchmarking of your team.
Assessing the current knowledge and skill levels of your sales team before delivering training means we will be able to measure the ROI of the sales training.
Why Hire Me As Your Sales Trainer?
I have walked the walk as a sales rep, making hundreds of thousands of cold calls, beating gatekeepers, qualifying opportunities, and negotiating and closing deals.
I have also walked the walk as a sales leader for over ten years, managing sales reps, recruiting, firefighting and sitting in internal meetings like most.
And I have trained and coached over 5,000 salespeople in over 120 countries.
Some of my past clients have included many fast-growing companies, including Trustpilot, Siteimprove, Falcon.io (Brandwatch), SDL, Clerk.io and more.
My tailor-made sales training courses, combined with world-class sales coaching, give me the edge over other sales trainers and help you get better results.
And my customer reviews suggest people agree.
There are many superlatives that could be thrown around to describe David, but for me, his most impressive attributes have always been his way of communicating to everyone that they can be as successful as they wish to be.
He approaches everyone and everything with sincerity and a 100% can-do attitude. If you’re in sales no matter at what level he’s a guy you can learn from and he’ll always have time to help you achieve your goals.
Tony Carballo – VP Sales at Trustpilot
“David is the best sales and leadership coach I have come across and helped me develop in these areas like I would’ve never imagined possible. He’s structured, hardworking, passionate and a natural-born sales leader and coach.”
Michael Rosetti – Head of Sales Development at Ocean.io
“I would define David as a sales encyclopedia with the ability to inspire each and everyone around him to be a better version of themselves and exceed sales quotas. With the ability to develop, coach and motivate sales talent in such a hands-on approach, rapid development and growth were not uncommon across the department.
Similar to his knowledge, his leadership qualities are second to none. Humbleness, visionary, people-centric, and strong motivator are among the characteristics that he demonstrated and always “walking the talk”. Hence, resulting in him being greatly admired and respected by all of his team.
With such a level of dedication and commitment to creating an environment prone to success, I would recommend to anyone working in sales; David is one of those guys you want to have in your corner/network.”
Aruven Ramen – Sales Development Representative at Ocean.io
David is an exceptionally talented sales coach who can operate at all levels, from grassroots to the boardroom. He operates with charisma and enthusiasm, energising those around him while helping individuals rapidly and memorably learn key skills.
As a person, David is an absolute gentleman, definitely someone I am glad I had the chance to work with.
James McDowell – Sales Executive UKI at Trustpilot